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Social Media
Social Media Specialist
- Department
- Social Media
- Reports to
- Account Manager
- Level
- Mid
Role summary
The Social Media Specialist manages and grows social media presence for clients and/or the agency itself, developing content strategies, publishing schedules, and community engagement plans that drive brand awareness and audience growth.
Key responsibilities
- Develop and execute social media content calendars aligned to client or brand strategy
- Write, schedule, and publish content across platforms (Instagram, TikTok, X, LinkedIn, etc.)
- Monitor and engage with audiences, managing community interactions and comments
- Track platform analytics and prepare regular performance reports with insights
- Stay ahead of platform trends, algorithm changes, and content formats
- Collaborate with the Design Lead and Media Specialist on content assets
- Support paid social amplification planning alongside the Ads Specialist
Requirements & qualifications
- 2-3+ years managing social media accounts professionally (brand or agency side)
- Strong understanding of platform-specific content strategy and best practices
- Excellent copywriting and content planning skills
- Experience with social media management and analytics tools
- Creative eye with the ability to spot trends early
- Comfortable working to deadlines in a fast-paced environment
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