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Influencer Marketing
Influencer Marketing Specialist
- Department
- Influencer Marketing
- Reports to
- Account Manager
- Level
- Mid
Role summary
The Influencer Marketing Specialist plans and executes influencer campaigns end-to-end — from strategy and creator selection through to performance tracking. This role works closely with Creator Partnership to identify the right talent and with Account Management to ensure campaigns meet client objectives.
Key responsibilities
- Develop influencer marketing strategies aligned to client campaign goals
- Identify, shortlist, and brief creators in partnership with the Creator Partnership team
- Manage campaign timelines, content approvals, and posting schedules
- Track and report on campaign performance (reach, engagement, ROI) and provide optimization recommendations
- Stay current on platform trends, formats, and influencer marketing best practices
- Negotiate rates and deliverables for influencer partnerships within budget
- Ensure campaigns comply with platform guidelines and disclosure/FTC requirements
Requirements & qualifications
- 2-3+ years of experience in influencer marketing, social media marketing, or a related field
- Strong understanding of major social platforms (Instagram, TikTok, YouTube, etc.) and influencer ecosystems
- Experience managing end-to-end campaigns and multiple stakeholders
- Analytical skills to interpret campaign data and translate into insights
- Excellent written communication for briefs, reports, and creator outreach
- Highly organized with strong attention to detail
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